ELS.CAPITAL
Free tools for founders raising. Screen your idea, structure your raise, sharpen your story. Built by ex-investors who write reports for a living.
Who’s behind this
Built by Elle Dani — sixteen years in equity research and corporate finance, most recently as Director of European Non Food Retail at Shore Capital and Stifel Nicolaus, where my coverage was ranked #3 globally by Refinitiv StarMine. CFA Programme Level III, CIMA-qualified, MSc from Bocconi.
els.capital is where I’m translating practitioner research methodology into accessible tools — taking the same forensic accounting, channel-check, and scenario-modelling techniques used at institutional scale, and making them work for early-stage founders raising capital. Practice-led research, applied.
Same business, same numbers, different multiple. The shift is a pricing signal for any company weighing where to list.
Take rate is holding. Credit losses are starting to do the work the marketing budget used to. The IPO math depends on which line you trust.
Most AI-in-finance writeups conflate prediction with workflow. The deeper change is in process redesign — what gets surfaced earlier, what gets verified faster, what gets published.
Sector teardowns and founder notes. Free.