ELS.CAPITAL
Free tools for founders raising. Screen your idea, structure your raise, sharpen your story. Built by ex-investors who write reports for a living.
Who’s behind this
Built by Elle Dani — sixteen years in equity research and corporate finance, most recently as Director of European Non Food Retail at Shore Capital and Stifel Nicolaus, where my coverage was ranked #3 globally by Refinitiv StarMine. CFA Programme Level III, CIMA-qualified, MSc from Bocconi.
els.capital is where I’m translating practitioner research methodology into accessible tools — taking the same forensic accounting, channel-check, and scenario-modelling techniques used at institutional scale, and making them work for early-stage founders raising capital. Practice-led research, applied.
GameStop’s $56bn unsolicited bid for eBay, walked through end to end. The size mismatch, the leverage problem, the Burry exit, and the Paramount comp.
Brent at $114, Hormuz transits collapsed 83%, the central bank trap, and a five-line tactical positioning framework. Dated retrospective from 9 March.
Citrini Research’s fictional AI doomsday moved markets. Same week: a real AI agent with a crypto wallet got scammed for $250,000. Wall Street priced the wrong risk.
Sector teardowns and founder notes. Free.